Better Cotton Initiative (BCI)

When you think of ‘fast fashion’ you don’t typically think of pillowcases, bed sheets and duvet covers, but ‘fast fashion’ isn’t just restricted to clothes, it includes bedding too and has become a global issue with more than 336,000 tonnes of textiles being thrown away every year.

At LDN Style, want to reduce the number of duvets sets thrown out each year and have made it our mission to ensure that all bedding is both great for your décor and kind to our planet, bedding should be stylish, beautiful, and importantly made to last.

That’s why we take great pride in working with natural, BCI assured Cotton and the very best in fabric technology for all of our duvet covers and why we're proud to be a part of the Better Cotton Initiative (BCI), Supported by HRH Prince Charles.

What is the Better Cotton Initiative (BCI)?

The Better Cotton Initiative (BCI) is a not-for-profit organisation established in 2009 and is the largest cotton sustainability programme in the world. BCI works with farmers globally to produce cotton in a way that is ethical, better for the environment and better for all communities. Already adopted by brands including Burberry, GANT, Hugo Boss and John Lewis, LDN Style are proud to support textiles for the future.

There are currently over 2.1 million licensed BCI farmers across 23 countries, and in the 2018-2019 cotton season, 5.6 million tonnes of Better Cotton Lint were produced which equated to 22% of global cotton production.

The 7 principles of becoming a BCI farmer

In order to become a better cotton initiative farmer, a farmer must be able to demonstrate that they are adhering to the seven BCI principles before they are able to obtain a license. These 7 principles are:


Crop protection icon

 Crop protection - Using a range of techniques to control pests, diseases and weed infections that do not harm human   health, contaminate water sources, food crops and the environment in general.


Water stewardship icon

Water stewardship – Using water in a way that is socially equitable, environmentally sustainable, and economically beneficial.


Health of soil icon

Health of the soil – Good soil management, with all farmers undertaking training to understand the science of the soil and how it’s health can be enhanced


land responsibility icon Land responsibility – Implementing a plan to enhance and conserve areas of natural habitat on their land


fibre quality icon

Fibre Quality – Adopting a harvest management plan and general hygiene to minimise waste, contamination, and damage to the cotton


decent work icon

 Decent Work - BCI supports farmers in promoting fundamental principles and rights at work on employment and income   opportunities, social protection and social security, and social dialogue; based on international labour standards.


management system icon

 Management system – Introducing a management system consisting of policies, processes, and procedures to continue to   adhere to the principles of BCI


When you buy from LDN Style, you can sleep easy knowing that all of our cotton bed sets have been ethically sourced and produced to provide you with luxurious, comfortable, and breathable bedding that is made to last. All of our duvet collections are crafted with BCI approved cotton featuring a rich 200-220 GSM and deep, soft, textured pile for a perfect night's sleep.

LDN bedding is good for the planet, great for sleep.

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